Dina Badia
Dina Badia is a senior financial services executive with deep expertise in global markets, multi-asset trading, and regional growth strategy across highly regulated environments.
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She currently serves as Head of Americas at StoneX (NASDAQ: SNEX), where she oversees the firm’s strategy, operations, and commercial growth across North and South America. In this role, Dina works closely with global leadership to align regional execution with StoneX’s broader global markets platform, while driving scalable growth, disciplined risk management, and strong regulatory governance across diverse client segments and asset classes.
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Dina brings a client-centric, execution-oriented leadership style, with a proven ability to manage complex cross-border businesses and navigate evolving regulatory landscapes. Her experience spans foreign exchange, derivatives, and institutional trading services, with a particular focus on building durable partnerships and expanding market access in both developed and emerging markets.
Professional Accomplishments
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Integral to the growth of a startup with a <$5M in revenue to an NYSE publicly traded company with >$400M in revenue​
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Skilled in evolving marketing vision to a strategic road map and properly aligning staff responsible for the implementation
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Successful driving revenue growth while delivering profitability improvements in highly competitive, fast-moving, and entrepreneurial environments
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Effective defining consumer and B2B marketing strategy where data and analytics are used to find creative solutions to complex problems
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Idea-oriented and creative marketer skilled at maximizing ROI while effectively positioning brands across multiple countries with varying and complex regulations
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Proven success defining and executing US business strategy, driving financial performance and P&L management for $80MM revenue
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Proven record of delivering against customer acquisition, conversion, retention, and monetization objectives
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Experienced at building, inspiring, and motivating teams of up to 50 digital and operational specialists to deliver growth and business efficiency
Driving Sustained Growth and Market Leadership Across Global Financial Markets
Dina is a senior financial services executive with a track record of driving sustained growth, building globally recognized brands, and scaling regulated financial services businesses across multiple market cycles, geographies, and client segments.
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Dina currently serves as Head of Americas for Self-Directed business at StoneX (NASDAQ: SNEX), where she is responsible for overseeing regional strategy, operations, and commercial execution across North and South America. In this role, she partners closely with global leadership to align regional growth initiatives with enterprise objectives, while ensuring disciplined risk management and regulatory stewardship across asset classes and client segments.
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Prior to her current role, Dina served as Chief Marketing Officer at Lightspeed Financial Services, where she led brand strategy, marketing execution, and client growth initiatives in a highly competitive, regulated trading environment. As CMO, she aligned brand, product, and go-to-market strategy to strengthen market positioning and support scalable growth.
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Before Lightspeed, Dina was Senior Vice President and Head of North America at FOREX.com, where she was responsible for regional performance and growth strategy for one of the world’s most recognized retail trading brands. She led initiatives to expand market share, enhance client engagement, and strengthen operational execution across the region.
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Earlier, Dina served as Senior Vice President, Global Marketing and Brand Strategy, leading global brand positioning, client acquisition strategy, and integrated marketing execution across multiple regions. In this role, she helped unify brand strategy across markets while supporting international expansion and evolving digital engagement models.
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Throughout her career, Dina has been recognized for her ability to operate at the intersection of strategy, execution, and regulation—building durable platforms, leading cross-border teams, and translating strategic vision into measurable outcomes across global financial markets.
Dina holds a Bachelor of Business Administration (BBA) in Marketing / Marketing Management.